Startup Works, a leading UAE-based business setup consultancy, has named Malayalam actor Asif Ali as its official brand ambassador. The announcement was made during the company’s 10th anniversary celebrations, where he formally signed the agreement.
The signing ceremony took place at the company’s headquarters in Dubai’s Aspin Commercial Tower on Sheikh Zayed Road.
The company said the move marks the first time a business setup consultancy in the UAE has partnered with a mainstream film actor as its brand face. Asif Ali also spoke at the event, sharing his association with the firm and its vision for supporting new entrepreneurs in the UAE market.
35,000 clients served and expansion plans
Startup Works founder and CEO Jamad Usman said the company has supported around 35,000 entrepreneurs over the past decade. He also announced plans to expand operations beyond the UAE, including entry into Kerala to assist NRIs and local business owners.
New integrated business support division
The company also launched a new division called “My Team”, designed to provide end-to-end support services for entrepreneurs. It will bring together HR, finance, accounting, compliance, legal support, and business consultancy under one system.
A new platform called “eFirst All-in-One” was also introduced, aimed at helping clients move from company formation to day-to-day business operations more smoothly by reducing administrative hurdles.
Senior executives including Executive Director Sajeer and Operations Director Hijaba Abdullah were present at the event.
