Samsung India has begun cutting jobs in its television and home-appliance businesses amid rising costs, weaker consumer demand and mounting pressure on margins.
Around 80–100 executives have reportedly been asked to leave in batches, with directors, team leaders, branch managers and area managers among those affected. The move is part of a wider restructuring of Samsung’s India operations.
A key pressure point is the sharp increase in memory chip prices, which have reportedly more than doubled. The weaker rupee and softer demand have added to cost pressures, affecting profitability across Samsung’s electronics business.
The current job cuts are focused on the TV and home-appliance divisions. However, industry sources cited in reports said up to 25% of Samsung’s electronics sales and marketing workforce could eventually be affected.
Samsung is also consolidating some regional offices and removing overlapping functions as it seeks to improve operational efficiency.
The reported restructuring highlights the pressure facing consumer electronics companies as higher component costs and changing demand patterns squeeze margins.
