If Kerala’s non-banking financial companies were a nation, they would rank 16th in the world for gold reserves, just after Portugal and ahead of the United Kingdom, Spain, and Austria. Together, Kerala’s gold loan financiers now hold about 381 tonnes of gold worth over Rs 4.6 lakh crore, confirming the state’s deep connection with the yellow metal and its rise as India’s gold capital.

Kerala’s NBFCs Outshine Nations
The combined holdings of top gold loan players show how big the market has become:
Muthoot Finance holds 208 tonnes, Manappuram Finance 56.4 tonnes, Muthoot FinCorp 43.69 tonnes, Kerala State Financial Enterprises 67.22 tonnes, and Indel Money around 6 tonnes.
Together, these lenders now control more gold than the reserves of the United Kingdom with 310 tonnes or Spain with 282 tonnes. What started decades ago with small household pledges has grown into a vast financial system built on trust and necessity.
Gold Loans as Kerala’s Financial Backbone
In Kerala, gold is more than a piece of jewellery. It is a savings tool, a sign of status, and a financial lifeline. From funding a child’s education to repairing a home or starting a small business, gold loans are often the first choice for families in need of quick cash.
In smaller towns, gold loans are the default option for any urgent requirement, says Umesh Mohanan, executive director and CEO of Indel Money. He adds that rising gold prices have made borrowing more attractive since people can now get higher loan amounts with less gold.
Gold Boom Meets Credit Crunch
At the current price of around Rs 12,202 per gram or Rs 81,000 per sovereign, the value of pledged gold is at a record high. With the Reserve Bank of India tightening rules on unsecured loans, borrowers are turning to gold backed credit where money is released instantly and securely.
According to Mohanan, the rise in gold prices has benefited lower income borrowers the most. Gold loans have filled the funding gap left by restrictions on other kinds of lending. But the unorganised sector still dominates the market. Only about 37 percent of gold loans in India are handled by regulated companies, while the rest remain with pawnshops and local financiers.
Responsible Borrowing Keeps Growth Steady
At Muthoot FinCorp, CEO Shaji Varghese says demand is stable and borrowers are showing discipline. Most customers repay within six months even though the loan period is usually 12 months. They borrow only for real needs and close the loan once the purpose is achieved.
Varghese adds that auction rates have fallen from about 2.5 percent to around 1 percent, which shows that people are managing their repayments better. Customers are able to get larger amounts with smaller quantities of gold, yet they are not overborrowing.
Thousands of Tonnes Locked in Vaults
Across India, between 2,950 and 3,350 tonnes of gold are currently locked up as collateral for loans. Kerala remains at the centre of this financial culture, shaping how the rest of the country views gold as both an emotional and economic asset.
From Ornaments to National Wealth
With gold prices nearing Rs 1.19 lakh per 10 grams, household jewellery has effectively become a national asset class. Kerala’s NBFCs together now hold more gold than the central banks of Brazil, Australia, or South Africa.
As global uncertainty drives investors toward gold, Kerala’s lenders already sit on one of the largest privately held gold reserves in the world, turning the state’s traditional love for ornaments into a foundation of modern finance.
