L&T Finance Ltd. (LTF), a leading Non-Banking Financial Company (NBFC), has announced Indian cricketer Jasprit Bumrah as its brand ambassador. This collaboration is aimed at enhancing LTF’s brand visibility and deepening engagement with its customers across India.
Bumrah will play a key role in LTF’s marketing campaigns, appearing in both Above The Line (ATL) and Below The Line (BTL) promotions across various media channels. These campaigns will focus on increasing brand awareness and highlighting LTF’s diverse financial services portfolio.
Kavita Jagtiani, Chief Marketing Officer of L&T Finance, expressed excitement over the partnership, stating that Bumrah’s discipline, commitment, and widespread appeal make him the perfect representative for LTF. She emphasized that his humility and trustworthiness align with the company’s core values, fostering a strong connection with customers from all walks of life.
Jasprit Bumrah, who is exclusively managed by RISE Worldwide, shared his enthusiasm for the collaboration, noting LTF’s legacy of excellence and customer commitment. He looks forward to contributing to the brand’s journey.
L&T Finance is a major player in Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance, with a strong presence in urban lending as well. The company has an extensive reach, serving around 2 lakh villages through a vast retail franchise comprising 2,028 rural branches, 185 urban branches, and over 12,500 distribution touchpoints.
L&T Finance, rated ‘AAA’ by top agencies, has been recognized for its leadership in sustainability and financial inclusion efforts. Under its Lakshya 2026 strategy, the company aims to evolve into a top-tier, digitally-driven retail finance powerhouse, focusing on customer-centric solutions while integrating ESG principles at its core.
