Kinetic Green has announced its plans to introduce a family e-scooter within the next 18 months, marking a significant move in its product lineup. However, the company has decided against entering the rapidly growing electric motorcycle segment. Founder and CEO Sulajja Firodia Motwani shared these details during a media roundtable.
Revenue Goals and Business Strategy
Kinetic Green aims to achieve a revenue target of ₹10,000 crore by 2030, with 60% of this expected to come from its two-wheeler business. The company’s strategy involves a strong focus on both two-wheelers and three-wheelers, projecting ₹3,500 crore revenue from each segment.
Vision 3.0 and Market Position
Under Vision 3.0, Kinetic Green is set to scale its operations and solidify its position in the electric vehicle market. Motwani emphasized that the company is not diversifying into motorcycles, as it wants to maintain its identity associated with scooters and the Luna brand.
Investment and Expansion
Recently, Kinetic Green secured $25 million from Greater Pacific Capital as part of a $40 million Series A funding round. This investment will support the expansion of production at its Supa, Maharashtra facility and enhance marketing, distribution, and R&D efforts. The company also plans to launch a premium golf cart range developed in collaboration with Italy’s Lamborghini family.
Upcoming Launches and Innovations
Kinetic Green is also preparing to launch a new L5 category passenger three-wheeler by the end of the fiscal year, aiming to address range anxiety for long drives. Additionally, the company showcased a new ultra-fast charging solution for cargo e-three-wheelers, designed for high operational efficiency.
Overall, Kinetic Green is focusing on enhancing its product offerings and scaling its operations to meet ambitious growth targets in the electric vehicle sector.
