Raymond Lifestyle expects Europe to become a much larger part of its export business over the next two years as the Indian apparel maker expands across the region and seeks to reduce its dependence on the United States.
Chief Executive Officer Satyaki Ghosh said the company expects Europe to account for around 20% to 25% of its exports within two years, compared with about 17% currently.
Raymond Looks to Europe for Export Growth
The strategy comes as Indian garment exporters rethink their heavy reliance on the US market following disruptions caused by changes in US tariff policies.
Raymond Lifestyle is also looking to benefit from India’s trade agreements with the United Kingdom and Europe, which the company expects could support demand for Indian apparel.
The United States remains India’s largest textile and apparel export market, accounting for slightly more than a quarter of the country’s total exports.
Before the latest US tariff changes, the US accounted for around 65% of Raymond’s exports, while Europe contributed about 17%.
Ghosh expects the US share to fall to between 55% and 60% over the next two years as European business expands.
European Demand Shows Strong Growth
According to Ghosh, Raymond has seen increasing interest from European customers following the announcements of India’s trade agreements.
The company has received double-digit growth in inquiries from Europe, with around 30% of those inquiries already converting into orders. The United Kingdom has been particularly strong, while additional orders are also being discussed.
Ghosh said the combination of new European customers and trade agreements could provide a significant boost to the company’s business.
New Customers Added Across Europe
Raymond Lifestyle has already expanded its customer base in several European markets, including Poland, Germany and France.
The company owns well-known brands such as Park Avenue and ColorPlus and supplies international customers including JCPenney and Charles Tyrwhitt.
Exports accounted for around 20% of Raymond Lifestyle’s revenue in fiscal 2026, highlighting the growing importance of international markets to the business.
European Textile Exports From India Rise
India’s textile and apparel exports to European countries among its 10 largest markets increased by 9% to ₹69,445 crore ($7.29 billion) in 2025-26, according to government data.
In contrast, India’s textile and apparel exports to the United States declined by 7% during the same period.
The contrasting trends are encouraging Indian apparel companies to diversify their export markets and reduce exposure to changes in US trade policies.
Raymond Expands Production to Meet Orders
To handle growing demand from Europe, Raymond Lifestyle is increasing production capacity across its manufacturing network.
The company is ramping up operations at its Ethiopia facility, while its plant in Andhra Pradesh is expected to expand significantly.
The Andhra Pradesh facility is planned to increase its production lines to 10 from current levels over the next two years, more than tripling its capacity.
With new European customers, stronger demand and expanded manufacturing capacity, Raymond Lifestyle is positioning Europe as a key growth market while gradually reducing its dependence on the US apparel market.
