Reliance Retail has launched AJIO Beauty, expanding its presence in India’s fast-growing beauty and personal care market.
The new platform brings together skincare, makeup, haircare, fragrances, bath and body products, personal care and beauty accessories from over 1,500 brands, including Indian and global names. AJIO Beauty will offer nationwide delivery across more than 19,000 pin codes, while eligible customers in select cities will also have access to faster delivery through AJIO Rush.
The launch brings together the strengths of AJIO and Tira, Reliance Retail’s omnichannel beauty platform. AJIO Beauty will use AJIO’s fashion-first digital reach and Tira’s beauty expertise to create a combined fashion and beauty shopping experience.
The platform aims to go beyond traditional online beauty shopping by focusing on curated routines, ingredient-led recommendations, emerging trends and personalised edits. This approach is designed to make beauty discovery more closely connected to fashion, lifestyle and personal expression.
With AJIO Beauty, Reliance Retail is strengthening its integrated fashion, beauty and lifestyle ecosystem and positioning the platform to serve the evolving needs of India’s digitally savvy consumers.
