Delhi-based Rusk Media, a fast-rising digital entertainment startup known for its Gen Z and Alpha-targeted content, has successfully raised ₹103 crore in its Series B funding round. The round was led by IvyCap Ventures, with participation from InfoEdge Ventures, LC Nueva, Woori Venture Partners, and internal investors.
Founded in 2019, Rusk Media has emerged as one of India’s leading full-stack content companies, producing, distributing, and monetizing youth-centric digital entertainment across YouTube, OTT, and social platforms. The company is best known for hit titles such as “Alisha,” “Minus One,” and “The Office Canteen,” which have attracted millions of views and strong community engagement online.
With this fresh capital infusion, Rusk Media plans to expand its footprint in international markets, including the US, UK, and the Middle East, while also investing heavily in building new intellectual properties and deepening partnerships with streaming giants. The startup is also eyeing content localization and co-production deals to tap into global Gen Z audiences.
In FY24, Rusk Media reported a 40% jump in revenue to ₹56.8 crore, while cutting its losses by more than half, signaling a clear path toward profitability. The company attributes its success to a unique blend of data-driven storytelling, relatable youth themes, and efficient digital monetization.
According to the founders, this funding will accelerate Rusk’s ambition to become “India’s first global youth entertainment brand”, mirroring the success of studios like BuzzFeed Studios and Vice but with a localized, India-first storytelling approach.
As digital content consumption continues to skyrocket, Rusk Media stands poised to shape the next chapter of India’s creator economy, blending entertainment, innovation, and global ambition in one compelling story.
