US-based customer experience technology firm Nextiva has opened a 35,000-square-foot innovation hub in Bengaluru, its largest facility outside the United States. The move comes as Nextiva more than doubled its India headcount over the past year to 300 and plans to add over 150 more employees. The Bengaluru hub will act as a Centre of Excellence (COE), advancing Nextiva’s next-generation platform capabilities and driving innovation across its AI-powered customer engagement tools.
India’s Strategic Importance for Nextiva
Co-founder and CEO Tomas Gorny said that foundational AI technologies powering future global product launches are now being developed in India. India currently leads several critical parts of Nextiva’s product development, including a major AI-driven customer experience innovation set for global release later this year. Nextiva’s platform enables real-time, multichannel customer engagement, supporting over 10 billion interactions annually for more than 100,000 businesses worldwide. Chief Product and Technology Officer Senthil Velayutham emphasized that India has become a strategic center for the company’s AI and product roadmap. Leading Indian companies such as Tata Play, ITC, Xiaomi, Cred, ICICI Bank, Meesho, and PhonePe use Nextiva’s Unified Customer Experience Management (Unified-CXM) platform. Tata Play, for example, reduced customer resolution costs by 40% by streamlining support workflows and using WhatsApp as a primary channel through Nextiva’s system.
