Allu Arjun’s upcoming film, Pushpa 2: The Rule, is making headlines by raking in an impressive ₹1,085 crore in pre-release collections ahead of its December 6, 2024, launch. Directed by Sukumar, the film has garnered ₹640 crore from theatrical rights and ₹425 crore from non-theatrical deals, including a lucrative digital rights sale to Netflix.
Massive Pre-Release Buzz
Scheduled to hit theatres soon, Pushpa 2 has already stirred excitement, achieving a groundbreaking ₹1,085 crore in pre-release business. This achievement sets a new record in Indian cinema and showcases the film’s significant popularity and anticipation among fans.
Breakdown of Earnings
The pre-release figures include ₹640 crore from theatrical rights sold in various regions: ₹220 crore from Andhra Pradesh and Telangana, ₹200 crore from northern markets, ₹50 crore from Tamil Nadu, ₹30 crore from Karnataka, and ₹20 crore from Kerala. The film’s overseas rights brought in ₹140 crore.
Non-Theatrical Rights Contributing
Non-theatrical rights significantly contributed to the film’s financial success. Netflix acquired the digital streaming rights for ₹275 crore, while music and satellite rights added ₹65 crore and ₹85 crore, respectively, totaling ₹425 crore from non-theatrical deals.
Star-Studded Cast
Directed by Sukumar and produced by Mythri Movie Makers, Pushpa 2 continues the captivating story of Pushparaj, a role that earned Allu Arjun a National Award for Best Actor in Pushpa: The Rise. The cast includes Rashmika Mandanna, Fahadh Faasil, Sritej, Anasuya Bharadwaj, Priyamani, and Jagadeesh Prathap Bandari. The film promises to explore the depths of red sandalwood smuggling as Pushparaj encounters formidable new foes.
Record-Breaking Potential
With a production budget of ₹500 crore, the film is anticipated to break records at the box office. Fans are particularly eager for a special appearance by Shraddha Kapoor, who will dance alongside Allu Arjun in a highly anticipated sequence.
The excitement surrounding Pushpa 2 is palpable, with industry experts predicting it will surpass previous blockbusters. Its pre-release earnings of over ₹1,000 crore mark it as one of the most lucrative projects in Indian film history, setting the stage for unprecedented success upon its release.
