Toyota Kirloskar Motor (TKM) has unveiled the highly anticipated fourth-generation Vellfire luxury MPV in India. The new model, launched in two trims – Hi and VIP Executive Lounge, is priced at Rs 1.20 crore and Rs 1.30 crore (ex-showroom) respectively. The impressive feat is the quick introduction of the 2023 Toyota Vellfire to the Indian market, a mere two months after its Japan debut in July.
A Symbol of Class and Elegance
Masakazu Yoshimura, MD and CEO at TKM, expresses excitement over the Vellfire’s launch, stating that the vehicle represents Toyota’s commitment to cutting-edge technology, comfort, and elegance. The introduction of the luxury MPV aligns with the company’s sustainability efforts towards ‘Carbon Neutrality’ and supports the vision of the Indian government for a greener future.
Exquisite Design and Advanced Features
Atul Sood, Vice President – Sales and Strategic Marketing, Toyota Kirloskar Motor, highlights the Vellfire’s role in setting new benchmarks in the automotive industry. Crafted with refined aesthetics and advanced features, the MPV offers opulence and sophistication to discerning customers. The spacious interiors, equipped with intuitive controls, create a seamless driving experience and elevate comfort to new heights.
Enhanced Comfort and Safety on TNGA-K Platform
Built on the new TNGA-K platform, the 2023 Toyota Vellfire ensures enhanced comfort and safety. The car is powered by a 2.5-liter four-cylinder engine, producing 193bhp and 240Nm of torque, complemented by an electric motor and battery for reduced emissions and quiet electric-only mode. Its design, with a single uninterrupted glasshouse on the sides, exhibits an evolution from the older model, featuring a massive slatted grille and LED DRLs in the front, and V-shaped LED taillamps at the rear.
Luxurious Cabin and Cutting-Edge Features
The cabin of the Vellfire is the epitome of luxury, providing seating for six passengers, including the driver. The second-row seats, resembling business-class captain seats, can fully recline for maximum comfort and luxury. Passengers also have access to ventilation with heating and cooling options, as well as detachable smartphone-like power controls to customize their comfort zone. Furthermore, the 2nd-row seats offer a massage function for added relaxation.
Advanced Safety Measures and Technology
Toyota equips the 2023 Vellfire with an array of automated safety features, including Pre-Collision Safety, Adaptive Cruise Control, Lane Trace Assist, Adaptive High Beam LED Headlamps, and Blind Spot Monitor, ensuring the highest standards of safety.
Future Competition and Conclusion
The 2023 Toyota Vellfire, with its unmatched luxury, does not currently have any direct competitors in India. However, Lexus is expected to launch the LM model in India soon, based on the same platform but offering even more luxury and premium features. While the competition may intensify in the future, Toyota’s Vellfire is set to capture the hearts of luxury car enthusiasts seeking a unique and opulent driving experience.
