- Apple and Google team up to fight obscene tracking techniques
Apple and Google, the two major players in the smartphone industry, have joined forces to address the issue of “creepy” tracking tactics used by some mobile apps. These apps often collect personal data, such as location and browsing history, without users’ consent, which can be used to create detailed profiles of individuals and their behavior.
To tackle this problem, Apple and Google are introducing new privacy features that will give users more control over their data and limit the ability of apps to track them. These changes will affect the way apps request permission to access certain data and will provide users with more transparency and control over how their data is being used.
One of the most significant changes is the introduction of app tracking transparency. This feature will require apps to ask for permission before they can track users across other companies’ apps or websites. This will allow users to decide whether they want to share their data with third-party companies or not.
Another feature that will be introduced is the privacy nutrition label, which will provide users with a summary of the data that an app collects and how it is used. This will help users make more informed decisions about which apps they want to use and how much data they are willing to share.
Apple and Google are also working on ways to reduce the amount of data that apps collect in the first place. This includes limiting access to sensitive data, such as location, and requiring apps to justify why they need access to certain data.
The partnership between Apple and Google is a significant step towards improving user privacy and addressing the issue of creepy tracking tactics. By working together, these two tech giants have the power to influence the industry and encourage other companies to prioritize user privacy.
The new privacy features introduced by Apple and Google are a positive step towards protecting users’ data and addressing the issue of creepy tracking tactics. These changes will give users more control over their data and provide greater transparency about how it is being used. It is hoped that this partnership will encourage other companies to follow suit and prioritize user privacy in the future.
