Empowering Women: Pepsi’s ‘Rise Up, Baby!’ Campaign with Samantha Ruth Prabhu.
Samantha Ruth Prabhu, an actress, is featured in Pepsi’s new advertising campaign, “Rise Up, Baby!” The actress joins the company as its newest brand ambassador with this campaign. Saumya Rathor, category lead for Pepsi Cola at PepsiCo India, said on the campaign: “Pepsi has always aimed to reflect the synergy of the younger generation. In our most recent two campaigns, we tried to capture the youthful attitude that defies conventional expectations. Our goal was to provide an empowering campaign for Indian women and honour their steadfast self-belief and self-confidence through this campaign. According to the corporation, the ad is meant to inspire women to follow their passions and unwavering convictions in order to defy the social standards that society has established for them. It depicts the archetypal problems that Indian woman encounters on a daily basis, such as being chastised for staying out late for work or taking on a lead, action-oriented position, or being questioned for not being married by a particular age.
The new Pepsi film has been a creative and thrilling endeavour from beginning to end, director Punit Malhotra stated in a TV commercial when asked about the campaign. I’m thrilled to be here with Pepsi as they welcome Samantha Prabhu, who is a force to be reckoned with in the world of marketing. Pepsi is known for its iconic ads and innovative marketing techniques. She has been a superb team member on this project, exemplifying the work ethic and commitment of Pepsi. I’m thrilled to have collaborated with such a talented group, and I have no doubt that everyone will remember this new movie forever. Additionally, “Rise up Baby” pays tribute to the independent women who do not let others define their worth, and march to their own rhythm, and aims to inspire every woman out there to own their life with unwavering self-confidence, authenticity, and mettle.
“I firmly believe that women should always act in accordance with their hearts, defying the expectations that society has placed on us. The commercial was consequently even more meaningful to me since it epitomizes the unwavering and relentless attitude of this generation’s women while encouraging them to wear their idiosyncrasies proudly. Samantha Ruth Prabhu concurred, saying, “I am genuinely thrilled to be associated with Pepsi and can’t wait for fans to be inspired by the campaign and ‘Rise Up, Baby!'” The new 360-degree campaign will be promoted through social media, outdoor advertising, digital advertising, and television.
