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Home »  Xiaomi joins hands with Leica to bring the ‘LEICA-IMAGE-LOOK’ !
Mobiles

 Xiaomi joins hands with Leica to bring the ‘LEICA-IMAGE-LOOK’ !

https://youtu.be/6-YcTuEmUso
News DeskBy News Desk13 February 2023No Comments2 Mins Read
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Smartphone cameras have advanced significantly. Mobile photography has advanced significantly over the past few years, rising from 8-megapixel to 16-megapixel and now up to a 200-megapixel camera sensor.

Xiaomi, a Chinese electronics manufacturer, announced on Wednesday that the Xiaomi 13 Pro smartphone will go on sale in India on February 26. The launch event, according to Xiaomi, will begin at 9:30 pm and be streamed live on its Facebook, YouTube, and Twitter accounts as well as the company’s official website.

 In order to advance smartphone photography, the Chinese smartphone maker Xiaomi has established a long-term partnership with Leica Camera. The smartphone, which was unveiled in China last year, features a second-generation camera technology that was jointly developed with Leica.

Leica full colour imaging, a Leica 75mm floating telephoto lens, Leica optics, and two Leica-tuned photography styles are among the smartphone’s optical and computational characteristics. The Xiaomi 12S Ultra, the first imaging flagship smartphone jointly developed by the two companies, was formally released in a few nations in July of last year.

The company’s India division recently held a combined meeting with the Leica team to discuss the advancements both businesses have made in the realm of smartphone photography. In a joint statement, the companies stated that Xiaomi and Leica’s strategic alliance intends to enhance smartphone camera module technology and provide sophisticated photographic capabilities to smartphones. In order to assist Xiaomi produce the best imaging results possible, Leica contributes its knowledge in optical engineering, design, imaging software, and user experience to the relationship.

The agreement creates new revenue sources for users who are exploring or producing content for platforms like YouTube and social media in light of the improvement in smartphone camera quality. In order to meet the changing demands of smartphone cameras, Xiaomi is closely monitoring the market and intends to incorporate the best cameras into its next phones. The future flagship Xiaomi phone is still largely unknown.

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