Reliance Brands and Plastic Legno SPA have signed a joint venture
Reliance Brands will acquire a 40% stake in Plastic Legno SPA’s business in India
The acquisition will bring in vertical integration for Reliance’s toy business
It will also diversify Reliance Brands’ supply chain
Plastic Legno SPA is owned by the Sunino group
It has more than 25 years of toy manufacturing expertise in Europe
It started business in India in 2009
In the toy industry, Reliance Brands is a reliable name
It acquired British toy retailer Hamleys in 2019
