KFC has roped in athlete PT Usha for its new campaign to endorse ‘Express Pick-up’ service. The campaign promotes its newly launched service that promises delivery within 7 minutes.
Exciting concept
PT Usha epitomises all things speed and is apt to convey Express Pick-up service, an official said. “We are thrilled to have the legend onboard,” Ritu Sharda, chief creative officer, Ogilvy North, said.
KFC India is already known for its signature taste, Usha said. It is now breaking all speed limits on pick-up orders with its Express Pickup service, she added.
Usha said the concept itself was so exciting that she was willing to do the campaign.
