Author: Athira Sethu

Big brands such as Forever 21, Coca-Cola, and Chipotle have recently ventured into the metaverse, leaving smaller merchants curious about what it is and why they should care. As these major players invest in this emerging technology, it raises questions for small businesses seeking to understand the potential impact of the metaverse on retail, customer service, marketing, and more. Background: Defining the Metaverse The metaverse is a complex concept, making it challenging to create strategies around marketing and utilising this emerging technology. At its core, the metaverse is an amalgamation of various emerging technologies aimed at achieving the next level…

Meeting Snapshot: Introducing Characters A, B, C, and D: In this meeting, Character A dominates the conversation, seemingly speaking to himself while his slides flutter behind him. On the other hand, Character B attentively nods, showcasing wisdom, and Character D marks time with a barrage of questions, already tallying seven. Another question is on its way. The Familiarity of the Meeting: Recognizing Common Traits: Do these characters and their traits sound familiar? It’s possible that many of us have experienced similar meetings, plagued by the overuse of strategic terms that dilute the actual message. We often find ourselves deciphering PowerPoint…

As a business owner, it’s important to prioritise not only paying your employees and investing in your business but also ensuring that you pay yourself. Determining the best approach to compensate yourself while considering business debts and taxes is crucial. Here, we will explore different methods for paying yourself and provide tips on calculating your salary and determining when and how to pay yourself. Ways to Pay Yourself There are two common ways that small business owners can pay themselves: 1. Salary: Opting for a salary allows you to pay yourself in a manner similar to your employees, including withholding…

The fascination of wealthy individuals with thrilling activities that involve risk is both captivating and puzzling. Despite the inherent dangers and exorbitant costs, they are undeterred in their pursuit of adrenaline-fueled adventures. In this article, we delve into the reasons behind the attraction of the affluent to these exhilarating experiences. We will explore six captivating activities that cater to their desire for excitement and aliveness, arranged in order of increasing danger. Getting Lost in Remote Locations Black Tomato, a travel company, offers “Get Lost” trips that take adventurous souls to unknown and uncharted destinations. Customers can suggest the type of…

In the entrepreneurial world, certain sectors are often taken more seriously than others. Creative individuals pursuing entrepreneurial paths often face doubt and scepticism due to the perception that creative capabilities are not as lucrative as technical or financial skills. However, with the right mindset and a focus on key areas, creative entrepreneurs can overcome these challenges and build profitable businesses. This article explores five crucial areas that creative entrepreneurs should concentrate on to establish strong foundations for success. Developing a Growth Mindset: The first and most crucial step for creative entrepreneurs is cultivating a growth mindset. While it may not…

Starting or improving a business requires the right tools to streamline your workflow and drive business growth. In this article, we present 10 types of apps that are crucial for startups. These apps cover various aspects of business operations, from productivity to design, marketing, customer management, accounting, and more. Let’s explore these essential apps for startups! Enhance Productivity with a Productivity Suite To handle administrative tasks efficiently, you need apps that can manage emails, provide cloud storage, and offer productivity tools. The two leading productivity suites in the industry are Microsoft 365 and Google Workspace. Choosing between them can be…

In a challenging job market where layoffs are on the rise, businesses must prioritise team satisfaction and engagement to foster success. By implementing ten powerful strategies, you can invigorate your workforce and propel your organisation towards greater heights in 2023. Embrace Flexibility and Empowerment: Unleash the Potential of Your Team Granting autonomy and embracing flexible work arrangements can empower your employees to take ownership of their tasks. By allowing them to choose their working schedules and providing flexible deadlines, you demonstrate trust and respect, fostering a sense of empowerment and boosting job satisfaction. Incentives that Inspire: Unlock Motivation and Loyalty…

Meta Verified, a paid subscription model for its Facebook and Instagram platforms in India, follows Twitter’s launch. The new membership based model is expected to offer secure types of assistance and confirmation for its clients and would offer many elements including account check for its clients. “Meta Checked is currently accessible in India, the UK, and Canada with Brazil just around the corner. Mark Zuckerberg stated on Meta Channel in the late hours of Wednesday that “any previously verified account will maintain its status on Instagram and Facebook for free.” With over 200 million WhatsApp and Instagram users, India is one of the most…