E-commerce platform Nykaa launches new chic accessory label-IYKYK
Nykaa Fashion was launched in 2018 by Ms Falguni Nayar, an investment banker-turned-entrepreneur. The brand merchandises segments of western and Indian wear, footwear, bags, jewellery, accessories, athleisure, home decor, bath, bed and kitchen items. It offers a mix of national, international and luxury brands along with emerging labels and designers.
The E-commerce platform recently said it would launch a new chic accessory label-IYKYK. It is the latest in Nykaa’s fashion label among the widely loved consumer brands such as Pipa Bella, Nykd by Nykaa, Gajra Gang & RSVP.
The monogram of the brand is unique, fun and sophisticated. The monogram IYKYK embodies the brand’s core philosophy-“If you know- you know. “
The designs offered by the IYKYK collection has chosen concepts and themes of retro, Gen Z, quirky, educational, free-spirited and nonchalant.
For those who want to create and re-invent their look every time they step out, IYKYK’s latest footwear and handbags are an absolute must.
From flats to stilettos and chosen handbags, IYKYK is here to bring the best out of you.
The products are available at up to a minimum of 35% discounted prices, which is within the range of Rs. 2,000 to Rs. 3,500/- The collection made from PU leather is available in earth and neutral palettes.
This latest Nykaa fashion collection can enhance your style statement ahead. The CEO of Nykaa fashion, Adwaita Nayar further adds that “IYKYK addresses the growing demand for premium accessories that are in vogue. They are quality-assured and within the reach of the fashion-conscious, digitally native consumer of today.”
“Carefully crafted and versatile, IYKYK’s designs cater to consumers who already know the uniqueness of their special style secrets.”
So, if you too know what to reach out for, check out the latest collection at IYKYK.
