Promotion of tourism
The Ministry of Tourism (MoT) has signed an MoU with Alliance Air Aviation Limited (AAAL). The Tourism Ministry endeavours to position India as a preferred destination in the tourism-generating markets. AAAL, with its vast domestic network, plays a vital role in the promotion of tourism
Udan scheme
The MoU was signed with a view to achieving the common purpose of joint domestic promotion. Alliance Air is the frontrunner in promoting the government’s Regional Connectivity Scheme. This is promoted under the Prime Minister’s UDAN scheme. The MoU intends to meet an integrated marketing and promotional strategy and campaign in association with AAAL
