Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered India’s growing ice cream market with the launch of its new brand, Bombay Creamery.
The launch marks RCPL’s entry into the ice cream category and is part of the company’s long-term plans to build a strong presence in the segment.
Premium Ice Cream at Affordable Prices
Bombay Creamery is being positioned as an affordable premium dairy brand. The company says its ice creams are made using real dairy cream and genuine dairy ingredients, with a focus on delivering quality at affordable prices.
Products will start at just Rs 10, as RCPL aims to make dairy-based ice cream accessible to a wider range of Indian consumers.
The brand will offer ice cream in different formats, including cones, cups, tubs, bars and sticks.
Reliance Plans Wider Expansion
Bombay Creamery will initially be available across Western India. RCPL plans to gradually expand the brand to other parts of the country before moving towards a pan-India rollout.
The company will use Reliance’s large distribution network, retail presence and consumer insights to expand the new brand.
Focus on Real Dairy Ingredients
T Krishnakumar, Director of Reliance Consumer Products Limited, said the company wants Bombay Creamery to stand out through the use of genuine dairy ingredients.
He said the brand is built around the idea that ice cream should not compromise on dairy quality, while still remaining affordable for Indian families.
With Bombay Creamery, Reliance is looking to strengthen its FMCG portfolio and compete in India’s expanding ice cream market through a combination of real dairy ingredients, affordable pricing, wide distribution and multiple product formats.
