Paradise Biryani, one of Hyderabad’s most recognised biryani brands, is preparing to raise around ₹100 crore as it accelerates its expansion strategy across India.
Private equity firm Samara Capital, which owns Paradise Food Court, is in talks with several Indian family offices to bring in a new investor. The firm is expected to dilute around 10–12% stake from its portfolio company, according to people familiar with the development.
Expansion Driven Growth Plan
The fresh capital will be used primarily to scale operations, with Paradise targeting 100 new outlets over the next three years.
The brand currently operates around 57 outlets across Hyderabad, Bengaluru, Chennai, Vijayawada, Visakhapatnam, and Gurugram. It is now planning expansion into major markets including Pune, Kolkata, New Delhi, Guntur, and Warangal, with a long-term goal of reaching nearly 160 stores.
At present, Paradise Food Court is fully owned by Samara Capital, which consolidated complete control in 2022 after buying out the remaining promoter stake. Samara first invested in the company in 2014.
Strong Business Performance
The company reports current revenue of around ₹300 crore and strong unit economics across its outlets. Average daily sales per store have crossed ₹1 lakh, while EBITDA margins are projected to grow from about 20% to nearly 25% over the next three years.
Management claims that stores achieve payback within 2.5 years and generate around 30% return on capital employed, supported by strong omnichannel operations across dine-in and delivery.
Paradise has also achieved profitability at the corporate EBITDA level, indicating steady operational efficiency and scale advantages.
Growing Organised Biryani Market
The expansion comes amid rising demand in India’s organised biryani segment, which is estimated at ₹3,000–3,500 crore within a much larger ₹30,000–35,000 crore overall biryani market.
The category continues to be dominated by online food delivery platforms, where biryani has remained the most ordered cuisine for over a decade. Brands like Behrouz Biryani, Biryani by Kilo, Biryani Blues, Ambur Star Biryani, and Dindigul Thalappakatti compete in this fast-growing space.
Industry data shows strong momentum, with tens of millions of biryani orders placed annually on platforms like Swiggy and Zomato, reinforcing the category’s dominance in food delivery.
Industry Momentum
Earlier funding rounds in the segment, including investments into Biryani by Kilo, highlight continued investor interest in organised regional food brands. Experts say the combination of strong consumer demand and low formalisation offers significant room for scale.
Paradise Biryani’s latest fundraising push signals its ambition to transition from a regional favourite to a nationwide food service brand with a deeper presence across India’s major urban markets.
