Kerala State Beverages Corporation Ltd (BEVCO) has inaugurated its largest premium liquor outlet at Vyttila Metro Station in Kochi, marking a significant expansion of its retail footprint in the city. The outlet, strategically positioned at one of Kochi’s busiest transit hubs, offers a broad selection of premium wines, spirits and imported alcoholic beverages under one roof.
The new premium store is tailored to cater to discerning customers and frequent commuters, combining convenience with a curated range of high-end products. BEVCO officials highlighted that the spacious outlet features well-organized displays and a diversified inventory designed to appeal to evolving consumer tastes and preferences in the upscale segment.
The location at Vyttila, a key interchange for metro, bus and road networks — is expected to attract robust footfall, enabling customers to browse and purchase premium labels during daily travel or while on the move. The move also aligns with BEVCO’s broader strategy to modernize its retail operations and expand offerings beyond traditional outlets.
With this launch, BEVCO continues to strengthen its presence in Kerala’s beverage retail space, reaching new customer segments and enhancing accessibility to premium products in urban centres.
