BMW Group India is preparing a major product push in 2026, with plans to introduce 27 models and variants across its brands as it aims to maintain strong growth and strengthen its position in India’s luxury car market.
Hardeep Singh Brar, President and CEO of BMW Group India, said the company’s focus is not on chasing rankings but on strengthening fundamentals through better products and a wider portfolio. Speaking to Times of India at the launch of the locally assembled MINI Countryman C priced at Rs 47.5 lakh, he noted that BMW is currently ahead of Mercedes-Benz by around 300 units based on Vahan data.
He added that the planned 27 introductions include 10 key launches and 17 special editions and variants, designed to expand reach across multiple segments and support sustained demand. The company is targeting strong double-digit growth this year after posting a 17 per cent rise in sales in the first quarter. Despite recent price increases, BMW says demand has remained unaffected.
Brar said there has been no visible negative impact from the price hikes so far, indicating steady demand in the luxury segment.
MINI is also expected to see strong momentum. After selling 730 units last year, BMW expects the brand to cross 1,000 units for the first time and potentially double its volumes compared to 2025. Brar described MINI customers as highly affluent buyers who often own multiple luxury vehicles and view MINI as a lifestyle addition, helping preserve its premium positioning while still growing volumes.
To support expansion, BMW plans to add over 10 new customer touchpoints across India and nearly double MINI’s retail footprint.
Sedans still hold strong in luxury segment
While SUVs dominate overall demand, Brar said sedans continue to play a key role in the luxury space, accounting for about 38 per cent of sales compared to just 9 per cent in the mass market. He added that sedans are unlikely to disappear from the luxury segment given sustained customer preference.
Trade agreement impact likely later
On the proposed India–EU free trade agreement, Brar said any meaningful impact on completely built-up luxury imports is unlikely before 2028. However, he noted that high-performance BMW M models could benefit if tariffs are reduced.
