Prime Minister Narendra Modi has created history by becoming the first world leader to exceed 100 million followers on Instagram, underscoring the expanding role of social media in political engagement and global outreach.
Modi’s Instagram account features a mix of content including updates on government programmes, moments from state visits and public events, messages on national occasions, policy announcements and personal insights. The milestone places him ahead of other prominent global political figures in terms of reach and engagement on the platform.
Observers say this achievement reflects both Modi’s widespread popularity and the strategic use of digital platforms to connect with citizens, supporters and international audiences. Social media has become an important channel for leaders to communicate directly with the public, share achievements and promote initiatives across sectors such as governance, development and national campaigns.
The milestone also highlights India’s growing influence in the global digital landscape, where public figures with high follower counts can shape narratives and drive conversation on key issues. Modi’s presence on Instagram complements his engagement on other platforms, helping bridge communication between government actions and community participation nationwide and beyond.
