The English Premier League has named Indian cricketer Sanju Samson as its official ambassador in India, marking a strategic move to strengthen its reach in one of the world’s largest sports markets.
Expanding the EPL’s Presence
Through this partnership, the EPL hopes to connect with India’s massive fan base. Sanju, 30, known for his bold batting and easygoing charm, will help promote the league and engage with supporters across the country.
Fan Event in Mumbai
Sanju joined former England and Liverpool striker Michael Owen at a Premier League fan event in Mumbai, held at the NESCO Centre. The gathering featured live screenings, games, and interactive sessions with fans.
A Cricketer with a Football Heart
A lifelong Liverpool supporter, Sanju spoke about his love for the club and his strong ties to football, which stem from his childhood in Kerala and his family’s passion for the sport.
Football Culture on the Rise
Owen said he was pleasantly surprised by the number of Arsenal fans at the event and praised India’s growing football culture.
Strengthening the India–EPL Connection
Sanju is no stranger to football. He already serves as brand ambassador for Kerala Blasters FC in the Indian Super League. The EPL believes his new role will inspire more young Indians to follow and participate in the sport.
Bridging Cricket and Football
By combining his cricket fame with his love for football, Sanju Samson is expected to help bridge the gap between the two sports and encourage a more connected sporting community in India.
