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Home » AI and the Future of Media Srimathi Shivashankar Corporate Vice President, HCL
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AI and the Future of Media Srimathi Shivashankar Corporate Vice President, HCL

AI's Impact on Project Management and Media Transformation with Srimathi Shivashankar
News DeskBy News Desk22 December 2024No Comments3 Mins Read
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In a recent conversation with Srimathi Shivashankar, Corporate Vice President of HCL Technologies, Nisha Krishnan, Founder and CEO of Channeliam, delved into the transformative power of AI in both project management and the media industry.

AI’s Impact on Project Management

Srimathi emphasized the importance of AI in project management, particularly in enhancing efficiency and predictability. AI is set to revolutionize the role of project managers by helping them manage risks, predict outcomes, and control key factors. According to Shivashankar, a project manager’s role involves careful data collection, cleaning, and monitoring, all of which will be greatly facilitated by AI in the near future. As project managers become more intelligent and outcome-driven, AI will play a crucial role in focusing their efforts on strategic goals rather than merely tracking metrics.

AI in Media Startups: Transforming Content Creation and Dissemination

As a media startup founder, Nishakrishnan expressed curiosity about how AI is revolutionizing the media world. Shivashankar shared insights on how AI is transforming content creation, dissemination, and even anchoring. Media’s role in bringing responsible AI practices to the forefront will become increasingly significant, especially in areas like protecting children from harmful content. She emphasized the responsibility of media to ensure ethical use of AI while also accelerating business growth using the right technology.

The Evolution of Technology: ML, DL, and Gen AI

Shivashankar also addressed the growing influence of Machine Learning (ML), Deep Learning (DL), and Generative AI (Gen AI). While these terms may seem complex, she pointed out that what matters most is adopting the right technologies to improve efficiency and social impact. According to Shivashankar, startups should focus on learning and implementing the appropriate technologies before diving into the specifics of these complex systems.

The Next Big Thing in Technology: Connected Intelligence

Looking forward, Srimathi highlighted “connected intelligence” as the next major shift in technology. The world is increasingly interconnected, with data flowing seamlessly across platforms. This connected world opens up numerous opportunities for young people to explore careers based on both their education and passions. The integration of technologies will allow talent across the globe to find innovative ways to balance their professional and personal ambitions, impacting every job, whether tech-based or humanities-based.

Technology’s Purpose: The True Next Big Thing

Ultimately, Srimathi believes that the purpose behind the technology is what makes it truly transformative. While there is often concern about AI replacing human jobs, Shivashankar is optimistic. As a computer science engineer herself, she noted how technology has evolved, particularly in neural networks and fuzzy logic, which are now accelerating AI. She reassured that technology will not replace humans but will instead enhance our abilities, leading to better decision-making and improving our lives overall.

In conclusion, Srimathi’s insights reflect a future where AI, responsible media practices, and a balanced approach to career growth will shape the world. Technology is not just about advancements; it’s about how it serves a greater purpose to improve human lives.

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