Saudi Arabia’s General Entertainment Authority (GEA) has announced the launch of a major investment initiative named “Big Time,” aimed at boosting the quality and accessibility of Arabic content in the realms of production, distribution, and filmmaking.
Chairman of the Board of Directors of GEA, Turki Al-Sheikh, unveiled the establishment of the fund during a visit to Egypt. This initiative underscores Saudi Arabia’s commitment to fostering cultural and artistic endeavors, particularly in the realm of entertainment.
The “Big Time” investment fund, with GEA as its primary contributor, will also receive sponsorship from the Ministry of Culture, in addition to collaboration with a select group of specialized companies in the field.
Among the prominent companies associated with the fund are Silah Studio Company, Al-Wasail Company SMC, Al-Alamiah Company, Rotana Audio and Visual Company, Bench Company, Mark, and Pisquare Art Production Company.
Initially, the fund will focus its investments primarily on Saudi, Gulf, and Arab films, aiming to elevate the regional cinematic landscape and promote storytelling that resonates with audiences across the Arab world.
This initiative marks a significant step forward in Saudi Arabia’s efforts to develop its entertainment sector and enrich the cultural landscape, aligning with the kingdom’s Vision 2030 goals of diversifying the economy and fostering a vibrant cultural scene.
