In a few years, influencer marketing might drastically change as a result of AI-generated models. Consider Aitana, Spain’s first AI model, to get an idea of how much money agencies can make with AI-generated models.
Aitana, a 25-year-old Barcelona native with pink hair who was introduced by the Spanish design firm The Clueless, has grown to become a well-known influencer with over 121,000 Instagram followers and a successful profession that earns her up to €10,000 per month in endorsements.
The agency wanted a model that could be more dependable and not be affected by the problems that come with using human influencers, which is why they created Aitana. The creator of The Clueless, Rubén Cruz, clarified that Aitana’s role is to act as a role model for companies that collaborate with the agency.
Aitana now represents Big, a sports supplement business, and posts pictures of herself on Fanvue, a website that functions similarly to OnlyFans.
“A well-known actor from Latin America emailed her one day to ask her out. Approximately 5 million people follow this performer, and some members of our crew grew up watching his TV shows. Mr. Cruz added, “He didn’t know Aitana didn’t exist.
As per available sources, every week, Aitana’s creation team convenes to craft her life. The members of the team choose her weekly schedule, the locations she will travel, and the pictures she will post. Photoshop is used to apply a combination of AI and design principles; there are no picture shoots or clothing changes.
