In a significant move, Google Podcasts is set to bid farewell in 2024, directing its users to migrate their podcast consumption to YouTube Music. Until the eventual discontinuation of Google Podcasts in 2024, users will retain access to both platforms.
Google attributes this strategic shift to the evolving preferences of podcast enthusiasts. Citing Edison’s data, Google underscores that 23% of weekly podcast consumers in the United States opt for YouTube as their preferred podcast-listening platform, whereas only 4% express a preference for Google Podcasts.
In an official blog post unveiling the transition to YouTube Music, Google announced, “Looking forward to 2024, we’ll be increasing our investment in the podcast experience on YouTube Music — making it a better overall destination for fans and podcasters alike with YouTube-only capabilities across community, discovery, and audio/visual switching.”
Furthermore, Google outlined its plans for aiding Google Podcasts users in their transition to Podcasts within the YouTube Music ecosystem, facilitating a seamless shift.
Enhancing the Podcast Experience on YouTube Music
Google’s decision to discontinue Google Podcasts aligns with its broader strategy to enhance the podcast experience on YouTube Music. The company intends to leverage YouTube Music’s unique capabilities, encompassing community engagement, content discovery, and seamless audio-visual transitions, to cater to both podcast enthusiasts and creators.
Moreover, Google anticipates making podcasts on YouTube Music accessible to a global audience by the end of the current year, following its initial launch in the United States. This expansion aims to provide listeners worldwide with the opportunity to enjoy podcasts on-demand, offline, in the background, while casting, and effortlessly switch between audio and video versions.
The transition from Google Podcasts to YouTube Music’s Podcasts is expected to bring forth an enriched podcast-listening experience for users, offering a broader array of features and content, in line with evolving user preferences.
As the podcast landscape continues to evolve, Google’s strategic pivot underscores its commitment to meet the evolving needs and preferences of podcast enthusiasts globally.