Indian Hotels Company’s Taj becomes the world’s strongest hotel brand
Says the annual report ‘Hotels 50 2022’
Brand valuation consultancy Brand Finance prepared the report
Taj got an overall Brand Strength Index of 88.9 out of 100
It received an AAA rating, too
It’s for customer familiarity, employee satisfaction, and corporate reputation
The list also recognised Taj’s world-class customer service
Hilton retained its reign as the world’s most valuable hotel brand
