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Playback singer Alka Yagnik has become the most streamed artist on YouTube, surpassing popular international artists like BTS and Taylor…

Kannada actor Yash has been roped in as the brand ambassador of the beverage brand Pepsi. The KGF actor will be the face of Pepsi’s upcoming campaigns, both parties have confirmed.…

The Indian government has issued new guidelines for social media influencers. As per the rules, social media influencers must clearly label sponsored content using the terms such as ‘advertisement’, ‘sponsored’,…