Author: Athira Sethu

Herbal Roots, a company leading the way in fermentation technology for herbal extracts, has created a naturally fermented guava antioxidant serum. This serum stands out for its remarkable anti-aging properties, derived from the potent antioxidants found in guava leaves. Merin P Abraham, a first-year M.Pharm student at Nirmala College of Pharmacy, introduces her B.Pharm project, a fermented CDN Guava leaf extract serum. This serum, known for its anti-aging effects, harnesses the power of guava’s natural antioxidants to rejuvenate the skin. Science Behind Fermentation Central to the serum’s effectiveness is the fermentation process, meticulously conducted using natural ingredients over a span…

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Meet Crink.app, founded by Sruthi P R and Mariyam Vidhu Vijayan. They’re on a mission to transform family wellness using Gen AI. With the 2021 McKinsey Report revealing the struggles of working parents, Crink.app steps in as a solution. Their goal? To provide easy-to-use mental health support for families facing the challenges of today’s world. Crink.app stands at the forefront of revolutionising family wellness by harnessing the power of Gen AI, aiming to provide comprehensive mental health solutions for families navigating the complexities of modern life. Comprehensive Solutions: AI Mentorship: Crink.app’s AI copilot Cri serves as a trusted companion for…

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Estro Tech Robotics, a pioneering startup hailing from Kerala, is at the forefront of revolutionising the retail landscape. Through the seamless integration of Robotics, AI, and IoT technologies, the company is redefining how consumers interact with products and brands in physical retail environments. With a steadfast commitment to innovation and excellence, Estro Tech Robotics is introducing groundbreaking solutions that promise to reshape the future of retail. RobAd: Redefining In-Store Marketing At the heart of Estro Tech Robotics’ innovative lineup lies RobAd, a revolutionary in-store marketing device poised to transform traditional promotional strategies in supermarkets. Combining state-of-the-art technology with customizable features…

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The way we perceive and treat each other in the workplace has undergone a profound transformation over the years. From a time when job opportunities were dictated by factors beyond one’s skills to today’s push for inclusivity and fairness, the evolution of workplace equality reflects our societal progress. Let’s explore how fairness at work has evolved over time, incorporating insights from industry leaders who have played a crucial role in shaping workplace equality. Jobs and Unfair Rules In the past, there were strict rules about who could do specific jobs. It didn’t matter if you were really good at something,…

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The Union Budget 2024, presented by Finance Minister Nirmala Sitharaman, has drawn varied reactions from industry leaders, startup founders, and investors. The budget, centred around the principles of Atma Nirbharta (self-reliance) and Viksit Bharat (developed India), has sparked enthusiasm and optimism across different sectors. Drones Take Flight in Make In India Initiative In the drone industry, Devan Chandrasekharan, Founder of Fuselage Innovations, welcomed the budget’s support for drone production within India. The allocation of 72% more funds under Production Linked Incentives (PLI) for drone manufacturing is expected to propel the Indian drone industry into a new era of innovation and…

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In the quaint ‘Chembottil Lane’ of Thrissur, Kerala, the iconic Hotel Bharath stands as a beloved landmark. Named after India itself, this establishment reflects the nation’s core values of love, affection, and equality. Established in 1964 by patriot K Balakrishna Menon, the restaurant is now under the dedicated management of M Sreekumar and his siblings, M Nandakumar, M Rajkumar, and M Vijayakumar. Legacy and Responsibility Hotel Bharath has a holistic approach to running a hotel, not just focusing on the front-end but equally prioritising the back-end operations. From maintaining top-notch hygiene standards to automating various processes, Hotel Bharath has adapted…

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Angamaly, a charming town nestled in the heart of Kerala, invites culinary enthusiasts to embark on a gastronomic journey rich in history and flavour. Renowned for its diverse non-vegetarian offerings, with a particular focus on pork, Angamaly stands as a testament to the art of culinary excellence. A Historical Palette of Non-Vegetarian Delights: Angamaly’s culinary heritage extends beyond the ordinary, featuring a captivating array of non-vegetarian dishes. From succulent pork and beef to mutton, duck, and chicken, the town’s culinary landscape is a celebration of taste and tradition. One standout dish, Kallu Ozhicha Tharavu curry, serves as a flavorful ode to the town’s past, blending the sweetness of fresh palm…

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In the heartland of Kerala lies Kottayam, a city that not only boasts lush landscapes but also a rich tapestry of cultures, traditions, and flavours. In this episode of Culinary Journeys, we embark on a delightful exploration of the distinctive culinary heritage of Kottayam’s Christian community. From the famed Kottayam wine to traditional delights like Ellum Kappayum, Pidi, Kozhi, and festive Christmas dishes, this gastronomic adventure promises a tantalising experience. Kottayam Wine  Our journey begins with the renowned Kottayam wine, a beverage deeply intertwined with the local Christian culture. Produced with passion and precision, Kottayam wine is a symbol of…

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In the dynamic world of startups, where innovation, creativity, and agility are prized, the question of dressing often arises. Traditional corporate offices have long held onto established dress codes, reinforcing a sense of formality and professionalism. However, the startup culture is known for its unconventional approach to business, challenging norms and fostering a more relaxed atmosphere. In this article, we explore whether dressing is as important in startups as it is in corporate offices. The Evolution of Startup Culture Startups have redefined the traditional workplace, encouraging a more casual and flexible environment. The stereotypical image of a startup founder wearing…

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