In 2024, DUBZ, a baggage technology and logistics company, served over 70,000 passengers through services such as off-airport check-in, baggage delivery, and storage—showing a 15% increase compared to the previous year. This growth reflects rising passenger demand for faster, more convenient airport experiences.
New Services Under marhaba
Dubai International Airport passengers can now enjoy an enhanced travel journey as marhaba, part of Emirates’ dnata, incorporates three key DUBZ offerings into its service lineup:
- Check-In Anywhere: Passengers can check in from home, hotels, or offices, with agents handling boarding passes and luggage pickup for secure delivery to the airport.
- Land and Leave: Arriving travelers can bypass baggage claim altogether, with their luggage delivered directly to their doorstep shortly after landing.
- Baggage Storage and Delivery: Provides flexible options for short or long-term baggage storage, alongside secure same-day delivery across the UAE—ideal for those wanting to explore the city luggage-free.
Booking Made Easy
Travelers can book these services via marhabaservices.com. Baggage storage and delivery are available at specific locations in Dubai, enhancing marhaba’s portfolio which also includes Meet and Greet and lounge access. This positions marhaba among the few providers offering an integrated hospitality experience extending beyond the airport terminal.
Meeting Passenger Expectations
Jaffar Dawood, Divisional Senior Vice President for UAE Airport Operations at dnata, highlighted a shift in travel preferences. According to IATA’s Global Passenger Survey, speed and convenience remain top priorities, with 70% of travelers favoring advance luggage check-in to avoid queues.
Dawood emphasized that these services are designed to simplify travel for families and business passengers alike by removing friction and saving valuable time.
DUBZ’s Growth and Strategic Expansion
Launched in 2016 and acquired by dnata in 2018, DUBZ has expanded its partnerships with airlines such as flydubai, Saudia Airlines, and flynas. Its services have particularly attracted families, premium travelers, and business passengers, driving consistent year-on-year growth.
Looking Ahead: Automated, Queue-Free Airports
Dnata CEO Steve Allen has revealed plans to integrate these services into Dubai’s upcoming passenger terminal, expected to open by 2032. The $35 billion DWC terminal aims to provide a fully automated passenger journey featuring advanced biometrics, eliminating queues, and ensuring that baggage is ready upon arrival or delivered directly to homes or hotels.
Allen described a future where travelers step off the plane and find their luggage waiting or already sent to their destination, redefining the airport experience in Dubai.
