Kerala-based sustainable lifestyle brand Iraaloom is celebrating Vishu by offering a curated range of eco-friendly, handmade products rooted in Kerala’s rich traditions. The collection includes GI-tagged Aranmula mirrors, Kasavu sarees and mundus, and intricately crafted Nettur boxes, all made by skilled local artisans.
Sustainable Living Meets Tradition
Iraaloom promotes mindful consumption and environmental consciousness. This Vishu, the brand emphasizes gifting options that reflect sustainability, heritage, and craftsmanship. Each product is made with minimal environmental impact and supports traditional artisanship.
Vishu Gift Hampers and Specials
Iraaloom has introduced a line of Vishu combo gift hampers (eight curated options) and special festive items like:
- Handmade Kanikonna flowers
- Traditional Kerala décor items such as brass diyas, nilavilakku, para, uruli, kindi, and agarbathi stands
- Aranmula mirrors in various versions, including back stand variants and pedoms
Craftsmanship and Artisan Empowerment
The brand’s core mission is to uplift local artisan communities through every sale. By focusing on traditional skills and sustainable processes, Iraaloom supports both heritage preservation and economic empowerment.Customized Gifting Solutions
For both corporate and personal gifting, Iraaloom offers customized, branded, and packaging solutions. Their B2B and B2C services cater to special occasions, return gifts, and thoughtful Vishu presents.
