Rohan Mirchandani, a graduate of NYU Stern and the Wharton School, co-founded Drums Food International in 2013. Under his leadership, the company launched Epigamia, a pioneering FMCG brand that brought Greek yogurt to the forefront of Indian consumer choices. What began as Hoki Poki ice cream pivoted to Epigamia’s yogurt range, addressing the seasonal challenges of the ice cream business.
Building a Legacy
Epigamia became a household name in India’s top cities, offering flavored yogurts, milkshakes, and traditional desserts like kheer. With products available at over 20,000 touchpoints across 30 towns, the brand clocked Rs 168 crore in sales in FY23. It also eyed international markets, planning its entry into the Middle East by 2025-26.
Rohan’s entrepreneurial journey began during his business school days when a lecture in Mumbai sparked his interest in consumer brands and the innovation gap in the FMCG sector. This moment of clarity led him to build a brand that seamlessly blended health, taste, and convenience.
A Leader’s Vision
Rohan’s innovative approach extended beyond products. He bet big on the quick commerce channel, aiming to grow Epigamia’s revenue to Rs 250 crore by FY25. His dedication to building a modern FMCG brand earned him admiration across the industry.
In December 2023, Rohan transitioned to the role of executive chairman, with Rahul Jain stepping up as CEO. Ankur Goel, a founding member, was promoted to COO, ensuring the brand’s continued growth.
A Lasting Impact
Rohan’s leadership left an indelible mark on Epigamia and its team. A joint statement by the company’s board highlighted his unwavering commitment and passion for the brand. “Rohan was a visionary leader and an inspiration to everyone who knew him. We are committed to taking his legacy to greater heights,” it read.
An Unfortunate Farewell
Rohan Mirchandani passed away on December 21, 2024, at the age of 42. According to reports, he succumbed to a heart attack. His loss is deeply mourned by the Epigamia family and the startup community, who remain steadfast in honoring his vision and continuing his legacy.
