Dubai, UAE – In a bid to further enhance its pedestrian-friendly infrastructure, Dubai has rolled out a groundbreaking initiative allowing pedestrians to borrow smart umbrellas free of charge. This pioneering move, spearheaded by the Roads and Transport Authority (RTA) in collaboration with UmbraCity, a leading Canadian smart umbrella share service company, aims to revolutionise the walking experience in the city.
A Visionary Step Towards Walkability
Aligned with the ambitious Dubai 2040 Urban Master Plan, the introduction of the free smart umbrella service underscores Dubai’s unwavering commitment to nurturing a sustainable, healthy, and inclusive urban environment. By seamlessly integrating advanced technology with pragmatic urban solutions, the RTA and UmbraCity are taking significant strides towards realising Dubai’s aspiration of becoming the world’s premier city for quality living.
Convenient and Sustainable Mobility
Commuters can now avail themselves of this service effortlessly at Al Ghubaiba Bus and Metro station using their nol card, reflecting a seamless integration that promotes both ease of mobility and environmental sustainability. This initiative aligns closely with Dubai’s vision of crafting a “20-minute city,” where residents can conveniently access their daily necessities within a 20-minute walk or bike ride, fostering a stronger sense of community and well-being.
Pioneering Partnership for Urban Livability
Khaled Al Awadhi, Director of Transportation Systems at RTA’s Public Transport Agency, emphasised the importance of this initiative in creating vibrant, healthy, and inclusive communities across Dubai. The service, initially launched as a proof of concept for a three-month period, will be evaluated for its success, with considerations for expanding its scope.
Global Benchmark for Sustainable Urban Living
Amir Entezari, CEO of UmbraCity, expressed his gratitude for the partnership with RTA, stating that it reflects a shared commitment to advancing sustainable urban mobility and enhancing city livability. Together, RTA and UmbraCity aim to set a global benchmark for smart, sustainable urban living, showcasing the potential of innovative solutions and collaborative efforts in prioritising community well-being and environmental conservation.
Setting a New Standard for Smart Urban Living
Through their partnership, RTA and UmbraCity are not only setting a new standard for smart urban living but also reaffirming Dubai’s position as a global leader in building sustainable, connected, and resilient urban futures. This initiative marks a significant milestone in Dubai’s journey towards creating a city that prioritises the happiness and well-being of its residents while embracing technological innovation for the greater good.
