Prominent tech brands are now inclining towards fashion and apparels. To make tech enthusiasts in awe, Adobe surprised the audience at Adobe MAX Conference 2023 by unveiling their brand new innovation ‘Project Primrose’. The project is about a dress that has the ability to instantly change its shape and patterns.
During the event, a presenter stepped onto the stage in an ordinary looking dress. Soon after that, the dress transformed from a matte white to a reflective surface, and individual elements changed colors, creating unique and dynamic patterns.
This Project Primrose dress is not made from typical fabric, it is a flexible textile display. As per a media report, Adobe has already shown off this ‘smart display fabric’ on small items before, like a handbag and a canvas, but now they have taken it to a new level with a dress. The piece is covered in tiny scale-like displays that can change and create different designs on your dress.
As per reports, Adobe aims to make a wearable from non-emissive textiles that can act as a creative playground for designers and content creators.
Similarly, a London-based tech company Nothing, had also launched an innovative revolution in the fashion world, which is marketed as a work wear that is also suitable to wear after work.
