The actor-turned-entrepreneur Twinkle Khanna’s internet venture, Tweak, has been acquired by The Good Glamm Group for an unknown sum, for a 51% interest. The acquisition would provide The Good Glamm Group access to the Tier I markets where Tweak has a significant presence, the firm said in a statement.
Tweak is a digital platform that discusses problems and concerns that affect women. It raises numerous issues, ranging from relationships to sustainable living. The platform has over 466k Instagram followers and is extremely popular with ladies.
In response to the news, Khanna stated, “This strategic relationship will provide Tweak India with a solid platform to expand and maximise our assets. I am confident that the merging with the Good Glamm Group will help me pull off a Produnova with three flawless somersaults and ensure that we all land securely on our feet. Building a scalable business requires one to always be ready to take the next jump.
The Mumbai-based brand will operate under the management of Good Media Co, which is run by Priyanka Gill, the co-founder of The Good Glamm Group, as a result of this cash and stock transaction. Khanna will also keep up her responsibilities as Tweak’s CEO and founder. She will become a shareholder in The Good Glamm Group and receive a seat.
According to Gill, Khanna has always been recognised for her wit and tenacity. “Twinkle has established an incredible foundation with Tweak India, and I’m thrilled to welcome her to the Good Glamm family. To reach and engage new audiences, we look forward to producing powerful content at the Good Media Co. together, she said.
Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi formed The Good Glamm. It is the parent company of various digital media companies, such as POPxo, ScoopWhoop, MissMalini, and BabyChakra. It is also present in Singapore and Dubai.
A number of well-known investors have funded it, including Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, and Stride Ventures.
