Â
Quick commerce grocery apps to buy essentials
A survey by LocalCircles says that One out of four Indian households that shop groceries online use quick commerce or fast delivery applications for buying last-minute essentials and indulgence foods.Â
“Since the first phase of the pandemic in March 2020, many households have taken to e-commerce sites and apps for all types of shopping needs, getting what they need delivered at home and minimizing contact with others. Emergence of quick commerce has changed the on-demand delivery landscape by reducing delivery time from 12-24 hours to 10-60 minutes,” it said in a report.
One in every four respondents who participated in the survey said she/he used quick commerce grocery apps to buy essentials and indulgence food online, according to the report.Â
The survey got responses from over 30,000 responses from 272 districts. While 49% respondents were from tier-I cities, 33% were from tier-II cities and 18% were from tier-III and -IV cities and from rural districts.
According to the survey, one in 10 households buying groceries online is placing over 10 orders a month using quick commerce apps. 71% are using them to purchase last-minute essentials and indulgence foods. 29% are buying regular groceries. Last-minute essentials include milk, bread, egg , and vegetables. Indulgent foods include ice cream, soft drink, and chocolate. According to 85% respondents, wide array of products, availability and price were the top drivers for shopping on apps, while 8% said fast delivery was the driver.
Â
Pilot consumer rating studyÂ
A pilot consumer rating study to understand consumer preference for such app was conducted by LocalCircles. More than 650 residents of Noida used one or more apps for online orders between 15 September 2021 and 15 February. The study found Blinkit and Swiggy Inst-amart offered fast delivery, but rated poorly on value for money and customer service. The study further said that Blinkit, Instamart and Flipkart led the pack on delivery. Big Basket was highly rated for selection and service, Jio Mart for value and selection and Amazon Fresh was the most preferred for service.
“Pilot study indicates quick commerce platforms will need to work on selection, value, quality and service, while the established platforms need to reduce their delivery times to 30–75 minutes to gain profitable market-share,” the study said.Â
1 Comment
You choose peace or war?