Meta has introduced new paid subscription tiers across its major apps, rolling out Instagram Plus, Facebook Plus, and WhatsApp Plus as part of a broader push toward premium features and monetised engagement.
The company says Instagram Plus and Facebook Plus are priced at $3.99 per month each, while WhatsApp Plus comes in at $2.99 per month. Alongside this, Meta has also begun testing subscription plans for Meta AI, creators, and business users across selected global markets.
According to Meta product head Naomi Gleit, these plans are designed to offer more expressive and interactive experiences across apps, with additional features expected to be added over time. She added that the company is also exploring premium options for users who want deeper access to its apps and AI tools, including AI glasses.
The move follows months of speculation, with earlier reports hinting at subscription-based features across Meta’s ecosystem. Meta has now officially confirmed the rollout and clarified that these new plans will operate alongside the existing Meta Verified service introduced in 2023, which offers account verification, impersonation protection, and improved support.
Instagram Plus features
The Instagram Plus plan focuses on deeper engagement and content control tools, including Story rewatch counts, expanded audience lists beyond Close Friends, weekly Story spotlight options, extended Story duration beyond 24 hours, anonymous Story viewing, viewer list search, and direct posting to Highlights without appearing in feeds. It also adds customization features such as app icons, profile fonts, pinned posts, and enhanced reactions.
Facebook Plus features
Facebook Plus includes similar customization tools along with additional audience insights, engagement analytics, and broader social interaction features designed to improve user expression and content visibility.
WhatsApp Plus features
WhatsApp Plus introduces personalization options such as custom themes, ringtones, more pinned chats, list customization, premium stickers, and enhanced messaging controls aimed at improving user experience.
Meta AI subscription plans
Meta is also testing AI-focused tiers reportedly called Meta One Plus and Meta One Premium, priced at $7.99 and $19.99 per month. While basic Meta AI access will remain free, paid tiers will offer higher computing power, improved reasoning, and expanded image and video generation capabilities across Meta platforms.
These AI subscriptions are expected to expand further, with additional benefits tied to Meta’s AI glasses ecosystem. Initial testing is planned in select markets including Singapore, Guatemala, and Bolivia.
In parallel, Meta is also preparing subscription plans for businesses and creators. These include Meta One Essential at $14.99 per month, offering verification badges, impersonation protection, and better link-sharing tools, and Meta One Advanced at $49.99 per month, which adds stronger visibility in feeds and search, advanced analytics, scheduling tools, moderator access, and content reuse alerts.
Together, these updates signal Meta’s shift toward a more layered, subscription-driven ecosystem across social media, AI, and business tools.
