Dairy major Amul has increased the prices of fresh pouch milk by ₹2–4 per litre across major variants in India, effective November 12, 2026. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, said the revision represents an increase of around 4–5% across major milk variants and pack sizes.
The price of Amul Taaza toned milk, with 3% milk fat, has increased by ₹2 per litre, translating into a 3.3% hike. Amul Gold milk, which contains 6% milk fat, has become costlier by ₹4 per litre, marking a 5.5% increase.
Why Has Amul Increased Milk Prices?
GCMMF attributed the revision to a sharp rise in the cost of milk production and processing. The cooperative cited higher prices of green and dry fodder, cattle feed ingredients such as oil cake, maize and molasses, milk packaging film and fuel.
It also pointed to low and uneven rainfall in Gujarat and several other parts of the country, which has affected the availability and cost of fodder.
GCMMF said its member unions had increased the procurement prices paid to farmers by 4–5% over the past year. The latest retail price revision is intended to support better payments to milk producers.
Major Share of Revenue Goes to Farmers
GCMMF said around 80% of the revenue collected from consumers through the Amul cooperative structure is returned to its 36 lakh milk producers. A major portion of the additional revenue from the latest price increase will also go to farmers.
The cooperative said the move would help support milk producers and encourage them to increase production.
Second Price Revision This Year
Amul had last increased milk prices in May 2026. The November revision marks another increase in fresh milk prices within the same year, reflecting the pressure of rising input and operational costs on the dairy sector.
The latest hike will affect consumers purchasing Amul milk across the country from November 12.
