Jaguar Land Rover (JLR) plans to enter India’s luxury electric vehicle market in 2027 with the launch of its first electric models in the country. The company will introduce the Range Rover Electric and Range Rover Sport Electric as it looks to tap opportunities in India’s growing premium EV segment.
JLR India Managing Director and CEO Rajan Amba confirmed the plans in an interview with PTI. The company will initially import the electric SUVs to assess customer response before deciding on its future expansion in the segment. JLR currently has no electric vehicle in its Indian portfolio.
Range Rover Electric models to lead India entry
The Range Rover Electric and Range Rover Sport Electric will mark JLR’s entry into India’s luxury EV market. The company has not announced launch prices or detailed specifications for the India-market versions.
Amba said the timing was appropriate, given the growth in electric vehicle adoption across both premium and mass-market segments. However, he noted that charging infrastructure and resale value remain important considerations for luxury EV buyers.
He added that India’s EV ecosystem was improving, supported by infrastructure development and incentives from the Central and state governments.
New Jaguar GT also planned for 2027
Alongside the electric Range Rover models, JLR will introduce the new Jaguar GT in India next year. The launches will be spread across different periods in 2027.
The company is also strengthening its retail presence. It expects to increase its outlets in India to 40 by the end of 2026, compared with 25 a year earlier. The expansion is intended to improve customer access and support its growth plans.
India-UK trade deal lifts demand
Amba said JLR had witnessed stronger demand for certain models following price reductions linked to the India-UK free trade agreement. He cited one vehicle whose price declined from around ₹4.25 crore to ₹3.5 crore.
However, he said it was too early to assess the full impact of the trade agreement, as the revised prices had been in effect for only a few months. The company would need a full 12-month period to evaluate the change in demand.
JLR’s planned EV launch comes as luxury automakers increasingly look at India as a market for premium electric vehicles. Its initial import strategy will allow the company to gauge demand before deciding how to expand its electric vehicle presence in the country.
