Indian international cricketer Sanju Samson has been appointed as the brand ambassador of Al Ansari Exchange, one of the UAE’s leading remittance and foreign exchange companies, under a one-year partnership. The collaboration will see Samson represent the brand across advertising campaigns, digital platforms, customer engagement initiatives and public appearances.
Al Ansari Exchange, which has served customers in the UAE for more than six decades, said the partnership is aimed at strengthening its engagement with the region’s large cricket-loving community and millions of remittance customers. The company believes Samson’s reputation, professionalism and strong fan following make him an ideal ambassador for the brand.
Speaking of the partnership, Samson said he was proud to represent a brand built on trust and service, noting that sending money home is deeply personal for millions of expatriates. The collaboration is expected to enhance Al Ansari Exchange’s visibility across the UAE and international markets through cricket-led marketing campaigns.
