The Apple iPhone has become more affordable in India over the years, despite its premium positioning.
Under Tim Cook, Apple has largely kept iPhone prices stable, even during periods of global inflation and rising component costs.
For instance, while the iPhone 7 launched at ₹60,000 in 2016, its inflation-adjusted cost today would be around ₹94,000. In comparison, newer models are priced lower than that benchmark, making them relatively more affordable.
Another key factor is local manufacturing in India, which has helped Apple reduce import duties and maintain competitive pricing.
Apple has also adopted a strategy of continuing sales of older iPhone models at reduced prices, lowering the entry barrier for consumers.
In addition, festive discounts, exchange offers, and EMI options have further improved affordability for Indian buyers.
When measured against rising incomes, iPhones now take up a smaller share of annual earnings compared to a decade ago, indicating improved accessibility.
Overall, a mix of pricing discipline, supply chain efficiency, and India-focused strategy has made iPhones more attainable, even as they remain a premium product.
