Aman Gupta has invested in Kerala-based confectionery startup Fulva to help transform traditional halwa into a premium global product.
The investment, made through his venture platform SailThru Ventures, is part of a broader push to modernise India’s traditional sweets market with branding, packaging, and global positioning.
Founded in Kozhikode, Fulva is reimagining halwa with 24 premium variants, blending classic recipes with modern flavours like mango, tender coconut, and dry fruits.
The startup has already served over 50,000 customers across 15+ countries, showing strong demand for Indian sweets in global markets.
The fresh funding will be used for marketing, expanding distribution, and upgrading production, as Fulva aims to scale into a globally recognised confectionery brand.
This move highlights a growing trend where investors are backing heritage Indian foods and turning them into premium, export-ready brands.
