Global food conglomerate Nestlé SA has acquired a minority stake in Indian direct-to-consumer pet care startup Drools. The financial terms of the transaction were not disclosed by either party.
Drools Achieves Unicorn Status
Drools announced that it has recently reached unicorn status, although it has not shared valuation figures or funding details related to this milestone.
Operational Autonomy to Continue
Despite Nestlé’s investment, Drools will continue to function as an independent entity, retaining control over its strategic direction and day-to-day operations.
Founded in 2010 with Diverse Product Range
Established by Fahim Sultan in 2010, Drools offers over 650 stock-keeping units (SKUs), covering a wide spectrum of pet nutritional needs such as high-protein, prescription, and value-for-money diets. The startup claims to employ around 3,400 people.
Sales and Global Reach
The Bengaluru-based company sells its products through its own website, major e-commerce platforms, and offline retail channels. Its export footprint spans over 40,000 retail outlets across 22 countries, including markets like Australia, Israel, and the UAE.
Focus on Science-Driven Nutrition
Fahim Sultan stated that Drools emphasizes science-based nutrition and innovation, aiming to align with the evolving needs of Indian pet owners and establish leadership in the domestic pet care sector.
Previous Investment from L Catterton
In 2022, U.S.-based private equity firm L Catterton invested $60 million in Drools at a $600 million valuation, acquiring a 10% stake.
Competitive Landscape and Market Growth
Drools faces competition from Indian pet care brands such as Wiggles, Heads Up For Tails, and Benny’s Bowl. The pet care market in India is growing rapidly, with expectations of reaching $7 billion by 2027-28, driven by an 18–20% CAGR.
Rising Investor Interest in Pet Care Sector
Post-COVID, India’s pet care sector has attracted significant investor interest. In February, Dogsee Chew raised $8 million from Ektha.com, Shivanssh Holdings, and the Poddar Family Office. In March, Supertails explored acquiring Blue 7 Vets to expand its offline presence.
Funding Surge in Pet Care Startups
According to Inc42, Indian pet care startups raised around $130 million in funding by February 2025, signaling strong investor confidence in the sector’s potential.
Global food giant Nestlé has acquired a minority stake in Indian D2C pet care startup Drools, which recently achieved unicorn status. This investment highlights the rapidly growing Indian pet care market, projected to reach $7 billion by 2027-28.
