The quick commerce sector has shown significant growth, with the top three firms, Blinkit, Zepto, and Swiggy Instamart, delivering over 4 million orders daily in March 2025. This marks a major leap from the previous year, with the combined total for the top five quick commerce players reaching 4.8 million daily orders.
Blinkit Leads, Zepto and Swiggy Instamart Close Behind
According to data shared with Moneycontrol, Blinkit maintained its leadership in the market, delivering approximately 1.65–1.75 million orders per day in March. Zepto followed with 1.45–1.55 million orders, while Swiggy Instamart ranked third, with 1.05–1.15 million orders daily. The three companies together saw an over 100% increase in orders from March 2024, reflecting the rapid expansion of the quick commerce industry.
Yearly Growth and Market Share Dynamics
From March 2024 to March 2025, Blinkit’s order volume grew by nearly 90%, Zepto saw a dramatic 200% rise, and Swiggy Instamart experienced a 60% increase. This growth is a clear sign that the quick commerce market is catching up to more established sectors like food delivery, with firms like Zomato and Swiggy already delivering millions of orders daily.
Emerging Competitors: BigBasket and Flipkart Minutes
While Blinkit, Zepto, and Swiggy Instamart dominate, emerging players like Tata’s BigBasket and Flipkart Minutes are beginning to gain traction. BigBasket delivered around 0.3–0.4 million orders daily in March 2025, though it only recently shifted to quick commerce from its traditional model. Flipkart Minutes, launched in August 2024, is still growing, with 0.1–0.2 million daily orders.
Customer Growth Slows for Zepto
Despite its impressive growth, Zepto has faced challenges in new customer acquisition. The company, which burned over $30 million a month in late 2024 to expand its dark store network, has slowed its cash burn and customer growth rate in 2025. While Zepto added 7.88 million new customers monthly in December 2024, this number dropped by 73% to 2.16 million in March 2025. In contrast, Swiggy Instamart and BigBasket have seen an uptick in new user acquisitions.
The Future of Quick Commerce
As competition intensifies, Blinkit’s CFO, Akshant Goyal, anticipates further challenges from other delivery services, including Flipkart and Amazon. Despite the rising competition, Blinkit plans to aggressively pursue market share growth, prioritizing expansion over short-term profitability.
The quick commerce industry, having grown from virtually nothing four years ago, is expected to continue its rapid expansion, with several new players emerging to capitalize on the booming demand for fast deliveries. The battle for dominance remains open, and time will reveal which firm will emerge as the long-term leader.
