Following his legendary cricket career, Sachin Tendulkar has embraced the business world, supporting startups with both his investments and brand endorsement. His influence in the entrepreneurial sphere continues to grow as he supports various ventures across diverse sectors.
Key Startups Funded by Sachin Tendulkar
Here are some of the notable startups where Tendulkar has invested:
1. Smaaash Entertainment
Sachin Tendulkar first invested in Smaaash Entertainment in 2013, securing an 18% stake. The company, which offers virtual reality and sports gaming experiences, faced setbacks during the pandemic but has since rebounded in cities like Raipur and Vijayawada.
2. JetSynthesys
In 2021, Tendulkar made a significant investment in JetSynthesys, a company involved in gaming, fintech, and digital content. His collaboration with them also gave rise to “100MB,” a platform for cricket fans to engage digitally.
3. International Tennis Premier League
Sachin’s love for tennis led him to invest in the Mumbai team of the International Tennis Premier League in 2014. Unfortunately, the league dissolved in 2016 due to financial challenges.
4. Spinny
Sachin invested in Spinny, an online platform for used car sales, in 2015. He became the brand ambassador in 2021 and even launched a campaign called “Khushiyon Ki Long Drive” alongside athlete PV Sindhu.
5. Smartron
In 2016, Tendulkar invested in Smartron, a Hyderabad-based IoT company. He promoted the company’s smartphones and served as the brand ambassador, helping the brand grow in technology and innovation.
6. Indian Super League (ISL)
Tendulkar joined the ISL in 2014 by purchasing a stake in the Kerala Blasters football team. However, he sold his stake in 2018 due to financial concerns.
7. Musafir
Sachin Tendulkar invested in Musafir, a premium travel company operating in India and the UAE. He held a 7.5% stake in the company until 2017.
8. True Blue
In 2016, Tendulkar collaborated with Arvind Fashions to launch True Blue, a men’s apparel brand that brings a global touch to traditional Indian clothing.
9. SRT Sports Management Pvt. Ltd.
Sachin and his wife, Anjali, founded SRT Sports Management Pvt. Ltd., a company dedicated to helping youth in the fields of sports and education.
10. S Drive and Sach
In 2007, Sachin invested in S Drive and Sach, a company producing health and fitness products, available in popular retail stores like Big Bazaar and Manipal Cure and Care.
Through his various investments, Sachin Tendulkar is shaping the business world, blending his passion for sports, technology, and innovation with his entrepreneurial vision. His involvement in these startups not only provides financial backing but also helps elevate their credibility through his global brand.
