Bengaluru-based fintech firm Juspay has entered unicorn territory after raising $60 million in a Series D funding round. The investment, led by Kedaara Capital with participation from existing backers SoftBank and Accel, has pushed the company’s valuation beyond $1 billion. Although Juspay initially aimed to raise $150 million, the round was scaled down and structured with both primary and secondary components.
Focus on AI and Product Enhancement
Juspay plans to use the fresh capital to enhance its product offerings by integrating artificial intelligence tools. The aim is to improve operational efficiency, reduce manual processes, and upgrade analytics dashboards for merchants. These AI-led improvements are part of the company’s strategy to boost productivity across its platform.
Global Expansion Plans
The company is also eyeing global growth. It intends to expand its operations across Asia-Pacific, Latin America, Europe, the UK, and North America. This marks a shift toward positioning Juspay as a global infrastructure provider in the digital payments ecosystem.
Client Challenges and Market Pressure
Juspay faces competitive pressure due to the loss of two major clients, Razorpay and PhonePe. These exits could impact its growth trajectory and platform adoption. To counter this, the company is focusing on continuous innovation and partner retention strategies.
Key Details
- Funding Raised: $60 million
- Lead Investor: Kedaara Capital
- Other Investors: SoftBank, Accel
- Valuation: Over $1 billion
- Industry: Fintech / Payments Infrastructure
- Headquarters: Bengaluru, India
- Unicorn Status Achieved: April 2025
Juspay’s unicorn status represents a significant moment for India’s fintech sector in 2025. While the company navigates competitive challenges, its investment in AI and global expansion signals a strong commitment to growth and innovation.
