MilkLane, the dairy and cattle feed division of agritech firm Innoterra, has signed a three-year agreement to supply 100,000 litres of premium milk daily to Milky Mist, a leading dairy brand in South India. The deal is valued at over Rs 400 crore.
This partnership aims to support over 10,000 farmers by ensuring fair pricing and access to high-nutrition cattle feed. Milky Mist is also preparing for a Rs 2,000 crore IPO, with a valuation of Rs 20,000 crore, according to its founder, T Sathish Kumar.
MilkLane will leverage its farmer network and quality control systems, while Milky Mist will use its processing technology and distribution network to deliver high-quality dairy products. The collaboration addresses key industry issues such as milk quality, supply chain transparency, and operational efficiency, benefiting both farmers and consumers.
According to Harish Sharma, MD of MilkLane, the partnership reflects a commitment to transparency, sustainability, and farmer support. MilkLane aims to provide fully traceable, premium milk for Milky Mist’s expanding dairy range.
Milky Mist currently processes 1.5 million litres of milk daily at its 75-acre automated facility in Perundurai, Tamil Nadu. The partnership strengthens its ability to source high-quality, traceable milk.
K Rathnam, CEO of Milky Mist, stated that the collaboration ensures a stable supply of rigorously tested milk, maintaining the highest safety and quality standards for consumers.
